You have certainly faced this question several times.
One of the possibilities is to trust your intuition and do your best.
The other option is to structure your campaigns based on reliable information with surgical precision. You can still trust your intuition, but add the power of data and Artificial Intelligence.
The difference between the two approaches may seem small, but we can be talking about thousands of euros wasted on unsuccessful campaigns.
Let’s see the real example of a multinational which is our client, and operates online as well as in physical stores.
The problem: Regarding E-commerce, the company had difficulty in selecting online marketing campaigns for its customers. There were several ideas in the pipeline, but the question was how to apply them and to whom.
The company has a considerable number of loyal customers, but the opposite is also true: there are customers who will not buy again tomorrow. These two categories of customers deserved the same attention, but different “marketing” approaches. How to do this?
The wish: What if it was possible to segment customers “online” according to their buying behavior, allowing you to know who are loyal and who are about to leave?
The solution: Through RFM analysis and processes based on Artificial Intelligence (Churn models, in this case), it was possible to anticipate which customers were about to end their connection with the company.
The result: The company was able to select two campaigns, one specifically for loyal customers and another one for end-of-cycle customers. Since the detection of customers who are about to stop buying has become predictable, the company can now send marketing material and promotions in a timely manner to prevent customers from leaving and retain them.
If this situation is familiar to you, then know that you can count on us.
Intelligent Algorithms is a company that provides top solutions in Data Analytics and Artificial Intelligence. We are specialists in extracting value from the information that ALREADY EXISTS in your organization, to help different departments make the best decisions.
Intelligent Algorithms
Inspiring companies to explore new challenges through the power of data